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Everything a marketer MUST know about growing their business online.  In 1 Day.
Learn Best Practices For: - Web Design & Development
- Social Media
- Email Marketing
- Mobile & Text (SMS)
- Search Engine Optimization (SEO)
- Online Advertising (Google, LinkedIn, Facebook)
 | Wednesday, November 9th at Boulevard Brewery
9:00 a.m. - 6:00 p.m. (including happy hour, of course)
See the Full Agenda Space is limited! Reserve your spot now! **Be sure to use the discount code TBBM11 to save $50 on registration! |
emfl-U: Digital Bootcamp - Agenda Click on a presentation title to learn more 9:00a - Check-in and continental breakfast
10:00a - Best Practices for Web Design & Development
11:00a - Search Engine Optimization: the Good, the Bad & the Wow!
12:00p - (Lunch Presentation) Pay-Per-Click Marketing: the Good, the Bad & the Wow!
1:30p - Social Media Marketing: the Good, the Bad & the Wow!
2:30p - Email Marketing: the Good, the Bad & the Wow!
3:30p - Mobile Marketing: the Good, the Bad & the Wow!
4:30p - Happy Hour Back to top
Session DescriptionsEmail Marketing: the Good, the Bad and the Wow that Kicked A$$!Presented by David Cacioppo This session is a great overview of email marketing best practices that covers 10 things you should always do, 10 things you should never do and gives you a look as some extraordinary success stories in email marketing. Get up to speed on the most import things to know in managing highly successful email marketing campaigns. Your team will walk away from this one hour presentation with a greater understanding of best practices in email marketing and knowledge of how to utilize this incredible marketing tactic. What you'll learn: - Generate more new business from and for your clients through email marketing
- Avoid the common pitfalls and mistakes most marketers make
- Learn from examples of those who get it right... in a big way
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Search Engine Optimization: The Good, The Bad & The Wow! presented by Corey Morris Ten years ago, if you built your website, visitors would come. Today, you have to do a lot more than simply build it. You need SEM: Search Engine Marketing. We'll start by taking a look at Search Engine Optimization best practices. Find out the 10 things you should always do, 10 things you should never do, and hear some extraordinary success stories in search marketing. What You'll Learn: - Understand the key components of optimizing a site for search engine rankings
- Look at content and what, how much, and what type is best
- Understand how to seek out, monitor, and reach for relevant traffic
- Tracking and measuring results and methodology suggestions
- A look at some best practices in action from those who do it well
Back to top Pay-Per-Click Marketing: The Good, The Bad & The Wow!presented by Roger Sikes Roger will highlight the "shortcut to the top" of the listings: pay-per-click advertising (PPC). Paid listings are one of the most effective forms of advertising...ever! At its most basic level, PPC is a bidding war between you and your competition. A well-executed campaign goes way beyond the basics: sophisticated keyword selections, day-partying, ad creation, and testing. Roger will talk about delivering results based on a target ROI and striving for constant improvement.
What You'll Learn: - Determine if pay-per-click advertising is the right method for your company
- Learn ideal pay-per-click campaign structure
- Learn how to set realistic expectations for your campaigns
- Learn how to use tools for keywords and competitive research
- Learn all the factors that can influence the performance of your campaign (landing page to keyword selection to ad copy) and how they tie-in together
- Take a look at some best practices in action from those who do it well
Back to top Web Design & Development for Marketerspresented by David Cacioppo & Chris Cacioppo A website is more than the code behind the screen. As a marketer, you need to know how user experience, navigation, layout and content affect how well your website sells you.
What You'll Learn: - How search marketing impacts your website from the start
- What a visitor expects from your site and how to deliver: usable and useful
- How to make your website your best sales person
- How to measure and constantly improve your site for effectiveness
Back to top Mobile Marketing: The Good, The Bad & The Wow!presented by David Cacioppo Now that you have a premium web experience, what do your mobile users see? Are you using all the computer in everyone's pocket to drive business for your brand? Dave discusses the importance of mobile as a platform in your marketing campaigns.
What You'll Learn: - Trends in mobile use
- How to incorporate mobile optimization into your existing marketing plan
- Trends in mobile marketing
- Examples of those who rock it
Back to top Social Media Marketing: The Good, The Bad & The Wow!presented by Jessica Best Social Media is no longer an option for customer-facing brands. It's a necessary part of an integrated marketing strategy and customer service plan. Jessica will highlight the best practices of diving into social media, not just for marketing but for engagement. We'll also review real-time, ideas for each of the BR client teams.
What You'll Learn: - Trends in social media use
- How to incorporate social media marketing into your existing marketing plan
- Great ideas from those who do it well
- Tactics and techniques to avoid from those who got it very wrong
- Measurement against benchmarks and monitoring trends
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Top 5 reasons to attend:- Grow your professional skillset and leverage your new skills to help your company grow.
- Learn best practices in the 6 critical areas of digital marketing.
- Be a part of the initiative to make Kansas City the smartest digital community in the nation.
- Benefit from the success of others by learning what works from real-life case studies.
- Leverage your awesome networking and beer tasting abilities at the Boulevard Happy Hour.
emfl-U Speaker Bios  David Cacioppo, President & CEO, emfluence
David Cacioppo has over 15 years' experience in marketing and advertising. He is a rare combination of technical expert and communicator. David helps key clients with strategic marketing decisions and oversees development of the emfluence digital Marketing Platform, a permission-based email and online marketing application.
 Jessica Best, Marketing Manager, emfluence
Jessica Best is part massive email, social media and online marketing nerd and part permission-marketing evangelist. She acts as a strategic consultant and subject matter expert in email marketing and social media marketing. Jessica's primary role is as the digital marketing manager for emfluence itself, working to implement best practices we preach in emfluence's own marketing strategy.
 Chris Cacioppo, Vice President - Development, emfluence
Chris Cacioppo has 24 years of technology experience as the project lead developing solutions for Cisco, Fedex, Kinko's Worldwide, Wells Fargo Banks, Royal Caribbean Cruiselines, the FBI, Apple Computer, Xerox and others. Solutions Chris saw through to successful completion include: Online Banking, Point of Sale, e-commerce, large scale systems deployment, and e-learning management systems.
 Roger Sikes, Senior Search Marketing Strategist, emfluence
Roger has 12 years of e-commerce technology experience providing conversion strategies and metrics to over $100,000,000 worth of business in his career. His skills and expertise drive leads and sales for all digital initiatives.
 Corey Morris, Senior Search Marketing Strategist, emfluence
Corey has over 6 years of digital marketing experience. His analytical and competitive abilities makes him a natural at leading local and national brands to success in the search field. His ability to build sustainable ongoing strategies has resulted in numerous brands receiving staggering results and increased ROI. Corey serves as a key thought-leader for technology teams, agencies and his clients.
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